From the sideline to the kitchen table
SidelineWealth was founded by a former Division I and professional basketball coach — a career spent developing athletes, recruiting them, and understanding the machinery of college sports from the inside. Then the ground shifted. When his own son went through recruiting in the new NCAA revenue-share and NIL era, the questions that landed at the kitchen table weren't about the depth chart. They were about money, structure, and taxes — What does this deal actually pay after taxes? Across which states? Does he need an entity? Who's even qualified to answer this?
The answers were scattered, contradictory, and rarely written down anywhere a family or an advisor could rely on. The rules had changed overnight, and the tools hadn't caught up. So he built the platform he wished had existed — one that turns the messiest questions in athlete finance into clear, well-sourced illustrations a professional can build on.
Why the sourcing is the whole point
There's a bright line between an illustration and advice, and SidelineWealth stays firmly on the right side of it. Every figure is computed from a maintained, source-traced library of current federal and state tax rules — not a chatbot's guess — and every rule change that touches an athlete's plan is monitored, source-traced, and human-reviewed before it ever reaches the platform. We call that Law Watch. The result is a rigorous illustration — still an estimate to confirm with a CPA, but one built on cited rules you can trace.
For a family making real decisions, or a firm putting its name on the work, “roughly right” isn't good enough. The standard has to be something you can trace and explain — to the athlete, and to their CPA. That standard is the product.
Built for the people who serve athletes — not to replace them.
Advisors, agents, CPA firms, and athletic departments inherited a problem their existing tools were never built to solve. SidelineWealth is the engine underneath their work: it shows what an athlete keeps, under which structure, across which states, and — for a foreign athlete — what to check before the deal. Branded as theirs. Built on current, cited rules. Traceable by design.